EXCLUSIVE: YouTube channel Carwow is about to start a new life in the FAST lane.
The network, which has more than 11 million subscribers on Google’s video platform, will become a FAST channel on the ad-supported Samsung TV Plus streaming service with Mirage Digital facilitating the launch.
Automotive journalist Mat Watson, who runs the Carwow YouTube channel, will anchor the FAST channel. “Around-the-clock” programming will feature drag races, in-depth supercar reviews, electric vehicle comparisons and off-road challenges. The channel will also draw on Carwow’s library of more than 10,000 hours of content.
The 16-year-old Carwow operates across the UK, Germany and Spain, and claims to help more than 10 million customers buy, lease and sell vehicles each year. The company posted revenue of £85.1M ($66.3M), up 55% year-on-year.
The company’s YouTube network has a combined 14 million subs across six regional channels, and it has a media group, including Dennis Publishing properties, draws more than 206 million visitors each year. Almost all of its audience are men aged 18-44.
“This is the moment creator-led media crosses over into mainstream television,” said John Littell, co-CEO of Mirage Digital. “Mat Watson and the Carwow team have built one of the most loyal audiences in automotive media. Partnering with Samsung TV Plus gives fans a premium TV experience and gives advertisers access to a highly engaged audience they can’t reach anywhere else.”
Carwow joins Samsung TV Plus’ FAST channel line-up, which comprises 4,300 ad-supported channels from the likes of Dhar Mann, Mark Rober and Michelle Khare, and includes livestreams of the 2025 Jonas Brothers’ JONAS 20 Tour, along with Letterman TV and Conan O’Brien TV.
