EXCLUSIVE: Caressa Douglas has joined CAA‘s Entertainment Partnerships group in the newly created role of Head of Content and Integrations.
With more than two decades of experience in entertainment marketing, Douglas’ role will have her partnering with brand clients, talent, studios, and the broader creative community to identify and shape opportunities where brands can meaningfully participate in storytelling, from product placement and integration through to co-developed content and original IP.
The hire underscores the growing emphasis on branded content as a revenue stream for talent as companies industrywide navigate a challenged and fast-evolving entertainment landscape. CAA’s intention, we’re told, is to expand its ability to service clients operating in the branded space, with all that entails. They lean in at a time when brands remain in need of partners with expertise in every stage of content creation, from initial concept to distribution and monetization, who can help guide their work in the space.
Over the course of her career, Douglas has guided more than 350 global brands and stewarded more than 1,500 production relationships across film, television, and streaming. Most recently, she served as Senior Vice President of Strategic Partnerships at the marketing and technology company BENlabs, where she led efforts in content solutions and product placement optimization. Under her leadership, the company delivered more than 5,000 on-screen placements in 2025 alone across 34 clients.
CAA’s Entertainment Partnerships group works across the industry on behalf of talent including Ariana Grande, Shondaland, and Jimmy Fallon; studios and platforms including Apple TV, Disney, and Warner Bros.; and brands including Crocs, Tinder, L’0Oreal, and Nike, among others.
Libby Bush, who heads up the group, told us, “There are only a handful of people in this industry who truly understand how a brand becomes an essential part of a story rather than an interruption and Caressa is unquestionably at the top of that list. I’ve spent years watching her work, and what consistently sets her apart is her instinct, she doesn’t just recognize the cultural moment, she anticipates it. That level of clarity and conviction is exactly what we’re building this group around, and exactly what our clients need at this pivotal moment in the business.”
