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The Rubis Show Goes Roku: A Subtle Shift Toward Broader Audiences

June 17, 2025
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In an age where attention spans are fleeting and celebrity interviews often read like recycled PR blurbs, The Rubis Show continues to define what a talk show can be: intimate, intentional, and unapologetically human. Hosted by New Yorker, Tania Rubis, radio host, producer and media personality.

Her recent move to Roku marks a quiet but powerful turning point. What began as a passion project filmed on the runways of New York Fashion Week is now a global offering — a platform that merges elegance with introspective candor, and fashion coverage with personal journey.

“People come dressed to impress,” Rubis says. “But I’m always listening for what’s real underneath.”

It’s a deceptively simple statement — and yet it’s the core of her influence.

Beyond the Dress: The Psychology Behind the Presence

At a time when everyone is shouting to be seen, Rubis does something commendable: she listens. And her questions aren’t softballs — they’re direct and occasionally disarming.

One moment that lives rent-free in my head? When she asked a designer on the red carpet if style was “a tool of manipulation — when we present not who we are, but who we want to be in the eyes of another.”

It’s not the kind of question you expect between flashing lights and velvet ropes. And that’s the point. Rather than reinforcing the performative economy of celebrity culture, Rubis deconstructs it – treating the red carpet not as a stage but as a site of inquiry.

Her upcoming segment The Wealth Code promises to take this even further — offering emotional deep-dives with billionaires, heirs, and power players not to discuss what they have, but what they fear, regret, or hide.

“Everyone wants to know how someone became rich or powerful,” she tells me. “But I’m more interested in who they are without the titles.”

This is where her art lies— in stripping success of its armor, and treating glamour not as a costume, but a construct..

Turning Setbacks Into Statements

Tania Rubis knows what it means to be underestimated. Years ago, on vacation, she received a text message that her radio hours had been cut — without warning or explanation. No phone call. No thank you. Just silence.

She didn’t respond with outrage. She came back stronger — eventually becoming Editor-in-Chief of the very station that cast her aside.

“They tried to move me off the mic,” she says now, “but I turned that silence into a statement.”

If there’s one throughline in Rubis’s career, it’s that quiet power — presence over protest.

She redefines what it means to be strong, not with aggression, but with focus. Not with volume, but with vision.

Tuning In Tomorrow

Rubis is quietly making her mark as a talk show host who understands how media is evolving. She reminds us that being stylish and thoughtful can go hand in hand, as can elegance and honesty. Most importantly, she’s working on a platform that listens, not just talks.

In her own words:

“To me, elegance is grace under pressure — and strength is the quiet decision to never let anyone define your worth for you.”

With trust in journalism wavering, Tania Rubis provides a subtle but meaningful approach rooted in curiosity and presence.

If you haven’t tuned in yet, you should. The Rubis Show is now streaming on Roku and YouTube — and the next chapter, it seems, is only getting more intentional.

Follow @tania.rubis and @therubisshow for upcoming interviews, event coverage, and updates on The Wealth Code.

This editorial was written independently and reflects the author’s views. For syndication, pitches, or interviews with Tania Rubis contact the Instagram handles above. 

The Rubis Show Goes Roku: A Subtle Shift Toward Broader Audiences

Credit: Manny Carabel

Credit: Getty Images

Credit: Kira Kardash



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