BEACHCULT, GERT-JOHAN COETZEE, E_MANIA, THE BAM COLLECTIVE, SUN GODDESS, COLLEEN EITZEN, HELON MELON, JAMES PRESENTS, THE NAKED APE, TADI WA NASHE and THABO MAKHETHA.
Sun on Bare Skin, Salty Ocean Spray, Exotic Cocktails on Sandy Beaches… Now Translate that into a Fashion Moment, and Voilà! This is South Africa Fashion Week.

At Beachcult
Image Credit South Africa Fashion Week and South Africa Fashion Week on Instagram.
To kick off, here’s a SNEAK-PEEK of the electric affair that was South Africa Fashion Week…
BACKSTAGE, MAKE-UP, FASHIONISTAS and more.

At Bam Collective

At Bam Collective

At Sixx6

At Gert-Johan Coetzee

At E_Mania

At Bam Collective

At Bam Collective

At Bam Collective

At Thabo Makhetha

At Thabo Makhetha

At Gert-Johan Coetzee

At Gert-Johan Coetzee

At Gert-Johan Coetzee

At Gert-Johan Coetzee
THE DESIGNERS
GERT-JOHAN COETZEE
@gertjohancoetzee
Gert-Johan Coetzee’s extraordinary couture creations have graced the likes of Oprah Winfrey, Chloe Bailey, Cardi B and various Miss Universe winners over the years.
This season’s offering is theatrical, sculptural and super shapely with textures, patterning, knits and prints all having a decidedly African thread running through them.
Think a Pan-African 90s Thierry Mugler (for shape, silhouette and ‘wow’-factor) and you’re getting the gist.

At Gert-Johan Coetzee

At Gert -Johan Coetzee

At Gert-Johan Coetzee

At Gert-Johan Coetzee

At Gert- Johan Coetzee

At Gert- Johan Coetzee

At Gert-Johan Coetzee
At Gert-Johan
THE BAM COLLECTIVE
@bamcollective
No stranger to international fashion participation – from Paris Africa to Dubai Fashion Week – The Bam Collective pulled out all the stops yet again for a rich and bold offering, beautifully designed and hand-crafted down to every minute detail.
This luxe collection – textured and sculptural – continues to push the boundaries, whether in floral or denim, plain or patterned, it has all the hallmarks of this iconic brand.

At Bam Collective

At Bam Collective

At Bam Collective

At Bam Collective

At Bam Collective
At Bam Collective
SUN GODDESS
@sungoddess
It’s easy to tell why this brand was once hailed ‘Afro-Gucci” by Germany’s Allgemeine Zeitung – it embodies the African spirit with its distinctive fabric choices, colour palettes and shapes.
Sun Goddess continues to tell the African story, to spread the magic, artistry and timeless elegance that so many across the globe are wanting to buy into.

At Sun Goddess

At Sun Goddess

At Sun Goddess

At Sun Goddess

At Sun Goddess
COLLEEN EITZEN
@colleeneitzen
A stalwart designer on the local scene and beyond, Colleen Eitzen’s latest offering is true to her signature relaxed resort-style creations, always redefining femininity and relaxed luxury.
The prints in this collection are simply beyond dreamy!

At Colleen Eitzen

At Colleen Eitzen

At Colleen Eitzen
BEACHCULT
@beachcult
Beachcult is synonymous with Cape Town’s glamorous and vibrant spirit.
From beach days to sundowners, these pieces are made to move with you. This is sexy, elegant style at its best.

At Beachcult

At Beachcult
HELON MELON
@helonmelonct
With 3 decades in the industry, Helon Melon makes beautiful, ultra-wearable pieces.
Always creative, ever innovative, each season delivers a signature capsule collection from this brand that the savvy dresser will make their own by adding to previous seasons’ collections.

At Helon Melon

At Helon Melon
JAMES PRESENTS
@james.presents
This young brand may well have created one of the most memorable pieces in all of Fashion Week: a jaw-dropping, ultra-covetable African-‘Burberry’-inspired PVC trench coat!

At James Presents

At James Presents
NAKED APE
@nakedapeofficial
This brand has created eco-inspired garments for Michelle and Barack Obama, Samuel L. Jackson and other celebrities over the years.
With its signature detailing, Naked Ape’s S/S2025 offering stands out as an accomplished and luxe street and workwear offering.

At Naked Ape

At Naked Ape

At Naked Ape
TADI WA NASHE
@tadiwanasheofficial
This brand’s offering for S/S 2025 conjures up exotic lands and faraway places, with its collection of beautifully crafted, textured statement pieces.
We adore Tadi Wa Nashe’s bold details and avant-garde silhouettes, as well as the desert & sand shades of its palette.

At Tadi Wa Nashe

At Tadi Wa Nashe

At Tadi Wa Nashe
THABO MAKHETHA
@tmakcc
Thabo Makhetha has, over the years, received her fair share of accolades – from recognition by Vogue Italia and The Wall Street Journal, to being the recipient for the Cultural Appreciation Award from the government of Lesotho, for promoting traditional Basotho heritage worldwide.
This season’s collection celebrates texture, and colour-wise it is a brilliant juxtaposition of warm mocha and fresh lime green. We adore the swishing fringes!

At Thabo Makhetha

At Thabo Makhetha
VICTORI
@Victori_za
Edgy, bold and forward-thinking design is the signature style of this young brand.
The palette of midnight blue, true blue and red is striking, the pieces easy to wear and classic.

At Victori

At Victori
E_MANIA
@e_maniaza
This latest collection by E_Mania ‘Wear Your Markings’ is inspired by tribal African body markings, beautifully translated into a super elegant and contemporary range.

At E_Mania

At E_Mania

At E_Mania
GOODBYE FROM SOUTH AFRICA FASHION WEEK!
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