Instagram/@richforeverBasically, Rick Ross is making sure he’s having a good time in Capri, and the world should just see that! The rapper used his Vegas-esque set against shots of a gorgeous escape to promote his latest album and single entitled For the Money featuring Pharrell. The post dripped with decadence, giving shoutouts to Belaire, Bumbu, and, of course, MMG, short for Maybach Music Group, his very own label.
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The very picture gave prominence to the very essence of boss-style. He stands with his back to the backdrop bearing the iconic Dior trademark, parading the most luxurious statement of a patterned fit. The dark shades, nearly blinding wristwatch, and opulence that he theoretically is never in opposition to- all come together to present a magnificent sight. The venue shouts aristocracy—that pretty much explains the outrageous nature of the rapper.
Aside from launching into the marvelous visuals, the rapper gave a much-heavier promo to his new release, urging his whole entourage to hit the streets and stream ‘For The Money.’ The songs, produced in collaboration with Pharrell, is already riding a big hype; the post by Ross fuelled it exponentially.
Praise poured so freely in the comment sections that some were even calling him a “natural leader”; others were more like “Damn you went hard, Boss.” There is just so much energy that the fans are giving to Ross sitting on the throne of hip-hop. One particular fan said simply, ‘Only came for the money,’ not really referencing the title of the track as they have already made that connection.
Getting Ross’s whole promotional machinery working proves to be his best marketing trick, where his brand has always been perfect in matching his interest in the high life with his music. This post gives his new tracks a backdrop of an Italian vacation. Whether in Capri or meanwhile rolling out new music, Ross knows how to make his fans crave more.
This would be an incredible feat of relevance when the whole industry keeps on changing. However, since this new-age generation of artists has popped up, Ross’s boss mentality and outright display of opulence have been louder than ever, holding him down in discussion. His recent post is just another attestation to this all.
As for ‘For The Money,’ it’s early days, but the forecast is looking good for another smash. With Pharrell on production and Ross magnifying from above, there’s no stopping this track. The commentary section somewhat proves that the fans are down for it.
Ross makes it all look like a cakewalk, but until it has hit the news was all practical work. Between getting the music out, branding, and dropping in social media at strategic moments, he has proven that the hustle never stops, even from Capri.
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Additionally, Ross’s style continues to make headlines, showcasing his unique fashion sense alongside his music career.
