It’s a family affair for Nara and Lucky Blue Smith this holiday season as they star in the SKIMS holiday campaign with their three oldest kids.
The model couple and their children just made their SKIMS campaign debut, posing together for the brand’s cozy new holiday collection. On Thursday, Nov. 6, SKIMS revealed the festive photos featuring the couple alongside three of their four kids, daughters Rumble Honey and Whimsy Lou, and son Slim Easy.
In the campaign, the family lounges in a warm, Christmas-lit kitchen, dressed in matching plaid SKIMS pajamas. One set of images shows the kids running around a Christmas tree, trying on oversized fuzzy slippers, and laughing in a blur of motion — the kind of joyful chaos only a real family can bring to a shoot. Other photos capture Nara and Lucky sharing a quiet moment on the couch, holding their little ones close.
The couple, who welcomed their fourth child, daughter Fawnie Golden, in September, spoke with W Magazine about what it was like to bring their children into their professional world for the first time.
“It was hectic trying to get them to focus because they are kids and they wanna run around,” Lucky admitted.
“But then they were also calm in some situations. Shooting with our kids, we don’t wanna show their faces. That’s where it’s the hardest because you’ll be set up in a great shot, but then one of the kids would look at the camera.”
Nara agreed, laughing at the challenges of managing three little models on set. “And it’s three to wrangle, so it’s not just one,” she said. “You have to make sure that they’re turned in a specific way.”
Lucky added that their oldest daughter had no trouble embracing the spotlight. “I didn’t give them any pointers or anything like that. Rumble is funny because she’ll wanna pose for the camera and it’s like, ‘No, no honey, look this way.’”
For Rumble, the campaign was a dream come true. “They got really excited when we told them,” Nara said. “Rumble is just a girl’s girl, so she was in hair and makeup even though you wouldn’t see her face. But she got so excited about it. Just having them there and having them see what we do, they loved it and kept talking about it.”
Both parents, who met through modeling and have built thriving careers in fashion, said the experience felt full-circle. “It was interesting because this is our world that we’re bringing them into,” Lucky shared. “We’ve shot with Rumble years ago, but she was a baby. This was the first time bringing all the kids [and] them being a little older.”
Photo Credit: SKIMS Instagram
