Instagram/@whoiskelliUp on the Ferrell post, the song went on: “A 10 across the board” means a perfect score across the board-a little from an expensive Agnona outfit; a little from the Henri Rousseau painting on the wood block; and a little from Chef Ferrell’s chicken-and-waffles business. So quite naturally, there really were comments on social media.
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The multi-talented star was the living incarnation of the Balmain glam and power spirit from head to toe. Ferrell gave a large shout-out to her glam squad, hairstylist Monelle Garrett, and makeup artist Fnan Fiyori, who made her all-red-carpet-ready for that business event surely. Her caption also gave some love to Nana’s Chicken & Waffles: Sandy Springs and McDonough, Georgia. She also threw in great mentions for Atlanta News First and her group of collaborators.
Not only does the picture intrigue just from a fashion viewpoint (and please, do take a long look at that Balmain outfit), but it also epitomizes how Ferrell merges business with personal branding. She is basically not putting on designer clothes; she is taking that clothing and using it to help promote her brick-and-mortar chicken and waffles. Now that’s multitasking.
The attaboys for Ferrell’s hustle erupted in the comments. Atlanta journalist Brooks Baptiste gave a shout: “Always appreciate you coming through!!” Another fan called her “such a beautiful boss babe.” The praise kept coming, “She is that girl,” and “A woman with a real business!!,” as people rallied for authentic entrepreneurship.
But then, of course, not everyone was shaving with a big smile. One peppered the discussion with the question on seemingly a few people’s mind: “How can you afford designer clothing?” How indeed? After all, she is strolling in head-to-toe Balmain and hyping a chicken-and-waffle joint. In any case, Ferrell has spent years growing her brand, building it with her appearances on Bravo’s Real Housewives of Atlanta, developing her personality on Kooking With Kelli, and now even expanding that into restaurants. So, just maybe, those designer clothes are a reward for a hell of a lot of work.
Not a soul has missed the balance she has created within her world: it gives the high in high fashion rolled into comfort food; it works with major media outlets yet paradoxically comes back and champions her local businesses; and she surely has built up her community with real relationships thanks to the warm and inviting reciprocations from peers and fans alike.
The upbeat track to the video really resonates throughout her journey – lyrics about destiny and metamorphosis. From TV personality to restaurateur and fashion icon, Ferrell seems to be nailing all these bars of late. And if the comments are any indication, people are here for more than just her looks-they are invested in her story of success.
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If something can be said about Nana’s Chicken & Waffles, if Ferrell’s care for food is anything like her careful branding, then those in Sandy Springs and McDonough might want to hit this place for dinner this weekend. After all, if anyone knows how to rock Balmain and soul food at the same time, they deserve that well-earned “10’s across the board.”
