Instagram/@jimmyfallonLast time, the Tonight Show comedian dropped a massive hype stunt for the last season of “Squid Game.” The simple caption: “TFW the final season of @squidgamenetflix hits” and hashtags #SquidGame3 #FallonTonight drew more than a thousand reactions from the fans, eager and counting every hour for the show.
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Launching just a few hours readily before setting the premiere time for season 3 was an extraordinarily tactful move from Fallon, capturing the last months of anticipation granted to a unique blend of cruel survival and social criticism that had captivated the world since its explosive initial release, hence, making the final season one of the most awaited TV carnivals of the year.
The comment section morphed into a countdown party that helped coordinate release times across the world. One commenter expressed the collective energy when they screamed, “WHOS READY FOR SQUID GAME SEASON 3,” among several others throwing location-based questions into the frenzy like “IN INDIAIN WHICH TIME IS RELEASING ANYONE PLZ TELL ME,” serving as a testimony to just how widely awaited the series is.
A user commented even further with: “I wish Thanos could jump off of the coffin like that,” calling Fallon overexcited, another commented, “When the guards are having a day off from that island,” a great indication of how intensely imagery from the series has seeped into popular culture. Cases of red uniforms scored in memory with a comment featuring, “That red suit move is giving ‘run or lose’ vibes!”
Others even speculated on the series’ start based on rumors of BTS V’s presence, barely contained in queries such as “Someone tell me does it have V Of BTS?” This just further led some users to quickly shut down the rumor, with one stating, “Come on guys V is not there….stop giving false hope to others,” a clear display of how misinformation can swiftly permeate a fan community.
Those comments, though, really leaned international. A Ukrainian user made a heart-breaking comment that translated shows: “In Ukraine, every night is like a game of squid!” merging current affairs with the show’s theme in a way that almost stopped most of the readers. Meanwhile, a French user began vocally unpacking the Americanization of the show’s premise, writing, even though in translation, “I really like Fallon Tonight, but it’s pathetic to see how much the series’ message is distorted… But well… USA what …”
The countdown to the premiere quickly smacked the comment section into a frenzy. Statements like “Just 2 more hours to go” were accompanied by hopeful speculations about character arcs, “Hope… Hwang Jun Ho finds the island this time–” showing how much the viewers care about the intricate storyline of the show. A large crowd of comments aka “thank god I’m not the only one awake right now” go to show how Squid Game has marked a globally synchronized viewing event.
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That very post from Fallon that was meant to be just a little promo ended up being a minisocial for the show’s cultural impact-bringing together excitement, black humor, an international association, and a peculiar messway that rare spark only when shows grab the worlds’ imagination literally. With reactions this big, weight lies on season 3 to provide an ending worthy of its so-amplified fan base.
