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Livestreaming production company MemeHouse is bringing The Scene, a large-scale IRL streaming activation, to the desert for both weekends of Coachella this year with a takeover that spans multiple houses for an intersection of music, creator culture and live entertainment.
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MemeHouse Networks operates with its own independently configured encoder packs that are custom-built for IRL streaming, even in environments that may be low-network with high traffic like a festival environment. They livestream seven days a week, covering major cultural tentpoles like TwitchCon and global shows by artists including Ice Spice, Hit-Boy and Tyga.
“Coachella has always been the place where culture moves first, and The Scene is our answer to what that looks like in 2026,” shares Naz Nejad, MemeHouse’s Director of Hospitality. “We built eight houses, each with their own world, their own energy, and their own community of creators living and streaming in real time. It’s the largest IRL streaming studio ever built at a music festival, and every moment of it is live for anyone in the world to watch.”
The Scene will consist of nine houses and more than 80 cameras for over 2,500 hours of content streaming throughout Coachella weekend. MemeHouse has tapped major creators to join the activation across each house, which will have a specific theme and atmosphere.
Capasita: The Capasita is the core live-stream house powering long-form content with top streamers like DDG and Deshae Frost. Heatwave: Heatwave will be a “glam core girls’ house” for statement festical outfits, hair tools, skincare, and makeup. It’s a beauty-driven space for getting ready and owning the moment during Coachella weekend. Ghost: A high-stakes trading lounge where prediction markets, sportsbook action, and live crypto chart calls unfold in real time, with Jasontheween and StableRonaldo.Duo: A creator house designed around real friendships, capturing organic chemistry and shared moments viewers can connect with.For The Boys: This all-male creator house brings together high-energy talent across various verticals like fitness, fashion, travel, and lifestyle.Pregame: A high-energy sports house that blends competition and sneaker culture.Affiliated: Affiliated is a TikTok Shop Live house where creators can stream, sell, and spotlight the hottest trending brands in real time throughout the weekend.DND: A wellness space to take a break to reset and recover with brand-led experiences The Feed: An open-air food truck village to recharge and fuel up.
Viewers can tune in starting today, April 10th across MemeHouse’s social media accounts, including Twitch and Kick, and more information can be found on The Scene’s official website. Programming will continue through weekend 2 of Coachella as well as the following week during Stagecoach.
Still thinking about heading to the desert? There’s still time to buy last-minute Coachella and Stagecoach tickets online. Weekend one and two dates are quickly, or are very close to, selling out, so one of the best ways to find Coachella festival tickets and passes online is through third-party sites, including StubHub, Vivid Seats, SeatGeek and GameTime. others — all of which guarantee authentic tickets in time for the event.
