Mattel is officially summoning the power of Eternia. The toy giant has revealed its first action figure lineup tied to the upcoming live-action Masters of the Universe film, giving fans their clearest look yet at how the iconic franchise is being reborn for a new generation. The reveal marks the beginning of a major merchandising push ahead of the movie’s 2026 release and delivers a heavy dose of nostalgia with a modern, cinematic edge.
Unveiled as part of a first look presentation, the new Masters of the Universe figures are designed to reflect the movie’s cast and tone while honoring the bold fantasy aesthetic that made the brand a cultural phenomenon in the 1980s. The result is a line that feels equal parts classic toy shelf staple and premium collector showcase.
Heroes of Eternia Take Shape
Leading the charge is He-Man, modeled after Nicholas Galitzine’s live-action portrayal. The figure features detailed armor, a muscular sculpt, and the iconic Power Sword, with extensive articulation designed for dynamic posing. Whether displayed in a heroic stance or mid-battle, He-Man is positioned as the centerpiece of the collection.
Battle Cat follows closely behind as one of the line’s standout releases. Larger than the standard figures, the armored tiger boasts impressive sculpting, a posable jaw, and removable battle gear, making it both a display favorite and a nostalgic callback to one of the franchise’s most beloved companions.
Rounding out the heroic side are Teela and Man-At-Arms. Teela comes equipped with multiple accessories and interchangeable parts that allow collectors to recreate action poses or customize her look. Man-At-Arms brings his signature weapons and tactical design, blending sci-fi elements with the franchise’s fantasy roots.
Villains Built for the Shelf
A Masters of the Universe lineup would not be complete without its iconic villains, and Mattel delivers with imposing versions of Skeletor and Evil-Lyn. Skeletor towers with his unmistakable skull face, Havoc Staff, and battle-ready armor, capturing the character’s menacing presence. Evil-Lyn is equally striking, featuring intricate costume details and magical accessories that reflect her role as one of Eternia’s most dangerous forces.
Fan favorites Tri-Klops and Trap Jaw also join the initial wave, each rendered with detailed sculpts that highlight their unique cybernetic designs. Their inclusion signals Mattel’s commitment to honoring deep-cut characters alongside the mainstays.
Designed for Play and Display
Mattel is clearly aiming to satisfy both longtime collectors and new fans. The figures feature high articulation counts, premium paint applications, and packaging designed to look just as good unopened as they do out of the box. Pricing places the figures in an accessible collector range, with standard characters positioned for wide retail appeal and larger releases like Battle Cat carrying a premium price point.
A Strategic Return to Eternia
The toy launch is more than a simple product drop. It is part of Mattel’s broader strategy to reestablish Masters of the Universe as a major pop-culture force ahead of the film’s release. By debuting movie-accurate figures early, the company is reigniting excitement around the franchise while introducing a new visual identity rooted in epic fantasy and cinematic scale.
With its mix of nostalgia, modern design, and star-powered inspiration, the first Masters of the Universe toy line for 2026 signals that Eternia is back in a big way. For fans who grew up shouting “I have the power” and newcomers discovering it for the first time, this is the beginning of a very familiar battle.
