Rising political commentator Knowa De Baraso is making his podcast debut with Now You Know with Knowa De Baraso, a new weekly series that brings Gen-Z voices front and center in today’s social and political conversations. Produced by iHeartPodcasts in collaboration with Reasoned Choice Media.
At just 13 years old, Knowa has already made a name for himself as a sharp, fearless voice in political media. He grabbed national attention after a viral exchange with a Fortune 500 CEO at the 2024 Democratic National Convention, and quickly became a fixture across news networks and talk shows. Now, he’s using that momentum to dive deeper on his own terms.
“I’m excited to launch ‘Now You Know’ in partnership with iHeartPodcasts and Reasoned Choice Media,” said De Baraso in a recent press release. “As many of you know, I’m usually on the other side of the mic, and I’ve built my presence on knowing when to speak up — and now, I’m bringing that same energy to my side of the mic. This show is where culture, politics, and real conversations meet, and I’m excited to use my voice in a way that’s honest, elevated, and unapologetically me. You know my name — now let’s talk about what really matters.”
Each week, Now You Know will tackle relevant issues through a Gen-Z lens, from school vouchers and policy reform to entrepreneurship and cultural identity. Guests will include high-profile politicians, celebrities, activists, and influencers. The premiere episode features a candid conversation with Mia Thornton and Incognito about De Baraso’s journey into political media, school choice debates, and how young people are changing the landscape of civic engagement.
The show is the latest addition to Reasoned Choice Media, iHeartMedia’s political podcast network founded by Charlamagne Tha God, Angela Rye, and Chris Morrow. The network prioritizes fresh, diverse perspectives and aims to inspire thoughtful discussion on the issues that matter most.
“Knowa is a breath of fresh air that’s critically needed in today’s toxic political environment,” says RCM’s Angela Rye. “We’re excited to partner with Knowa in ushering in a new era in how young and old alike talk about the issues that impact us all.”
Now You Know with Knowa De Baraso is distributed by iHeartPodcasts and promises to be a dynamic, unfiltered space where the next generation is heard loud and clear.
The podcast premieres Wednesday, July 30, on the iHeartRadio app and across all major podcast platforms.
Photo Credit: Knowa De Baraso/Kerri Phox/The Atlanta Voice
